AuthorityMap
Sample authority mapDemo data for a fictional business

Brightwell Bookkeeping

brightwellbooks.example · mapped 12 October 2026

Your site has presence, but not enough authority signals.

Strongest area: clear business description. Biggest opportunities: answers to common questions and structured business info.

54
/100 readiness
pages read
8
pages read
gaps found
6
gaps found
quick fixes
8
quick fixes
planned actions
12
planned actions

Where your authority stands

Six factors, 100 points. Open any row to see the exact checks behind it.

Clear business descriptionStrong 14/20

To improve: shorten the homepage meta description; add more readable text to the homepage.

  • Homepage title is descriptive (52 characters)5/5
  • Homepage meta description is 50–160 characters (currently 190)2/5
  • Homepage has exactly one main heading (found 1)4/4
  • Homepage has at least 300 words of readable text (about 210)3/6
Service and topic coverageNeeds work 12/20

To improve: give each main service its own page with real content.

  • Dedicated pages with real content for your main topics (found 2, aim for 4+)8/16
  • Homepage links to at least 5 other pages (found 11)4/4
Answers to common questionsWeak 3/20

To improve: add an FAQ page or section; give pricing or cost information.

  • Has an FAQ page or section0/8
  • Question-style headings that match how people search (found 3, aim for 6+)3/6
  • Gives pricing or cost information0/6
Trust and proof signalsNeeds work 10/15

To improve: show reviews, testimonials or case studies.

  • Has an About page4/4
  • Has a Contact page3/3
  • Shows a phone number or email address3/3
  • Shows reviews, testimonials or case studies0/5
Technical basicsNeeds work 9/15

To improve: page titles are unique; meta descriptions on most pages.

  • Every page has a title (8 of 8)3/3
  • Page titles are unique (2 pages share a title)1/3
  • Meta descriptions on most pages (4 of 8)1/3
  • One main heading per page (8 of 8)3/3
  • Images have alt text (9 of 14)1/3
Structured business infoNeeds work 6/10

To improve: structured data describes the business (Organization or LocalBusiness).

  • Has structured data (JSON-LD)3/3
  • Structured data describes the business (Organization or LocalBusiness)0/4
  • Canonical tags on most pages (8 of 8)2/2
  • Homepage declares its language1/1

How your site describes you

Remote bookkeeping, payroll and year-end accounts for freelancers, consultants and small businesses. Fixed monthly pricing, cloud software, and a named bookkeeper for every client.

Source: Homepage meta description

Main topics found

Monthly bookkeepingPayrollYear-end accountsCloud accounting setup

Words your site repeats most

monthly bookkeeping, small business, payroll, cloud accounting, year-end

Contact and trust details

Phone number · Email address · Contact page (/contact) · About page (/about)

If this description feels off, that's a finding too: it usually means the site isn't saying it clearly enough.

What's holding you back

Ranked by likely impact. Every finding links to the page it came from.

6 gaps found

  1. No FAQ content found on the pages we reviewed

    High impact

    We didn't find an FAQ page or a frequently-asked-questions section. Clear question-and-answer content is one of the easiest ways for search engines and AI assistants to match your site to what customers ask.

    • Evidence:/No FAQ link or section; 1 question-style heading
    • Evidence:/services/bookkeepingNo FAQ section on this page

  2. Pricing questions go unanswered

    High impact

    No pricing or cost information was found. Even a starting price with the factors that affect it gives people, and assistants, something concrete to work with.

    • Evidence:/services/bookkeepingMentions "fixed monthly pricing" but gives no figures
    • Evidence:/No prices, rates or cost section found

  3. 3 pages are thin on content

    Medium impact

    These pages have under 250 words of readable text. Short pages rarely explain a service well enough to be chosen as an answer.

    • Evidence:/services/payrollAbout 140 words
    • Evidence:/services/year-endAbout 180 words
    • Evidence:/services/cloud-setupAbout 205 words

  4. No reviews, testimonials or case studies found on the pages we reviewed

    Medium impact

    Proof of real work helps people decide, and gives AI assistants evidence that you're an established business.

    • Evidence:/No testimonials or reviews section
    • Evidence:/aboutNo customer proof on the About page

  5. 4 pages are missing a meta description

    Medium impact

    Meta descriptions are often used as the summary shown in search results. Without one, a snippet is picked for you.

    • Evidence:/services/payrollNo meta description
    • Evidence:/services/year-endNo meta description
    • Evidence:/blogNo meta description
    • Evidence:/contactNo meta description

  6. No structured data describing the business

    Medium impact

    Organization structured data states your name, contact details and services in a machine-readable way.

    • Evidence:/Structured data found (WebSite) but no business type

Quick fixes

0 of 8 done

Ticks are for your own tracking and aren't saved yet.

Your 30-day plan

What to publish and fix, week by week, built from your pages and the gaps above.

1

Week 1

  • Day 1 · FAQ

    Create an FAQ page with your 8–10 most common customer questions

    No FAQ content found

  • Day 3 · Article

    How much does monthly bookkeeping cost? What affects the price

    No pricing information found

  • Day 5 · Page update

    Expand the "Payroll" page with detail, examples and FAQs

    About 140 words on /services/payroll

2

Week 2

  • Day 8 · Page update

    Expand the "Year-end accounts" page with detail, examples and FAQs

    About 180 words on /services/year-end

  • Day 10 · Article

    Monthly bookkeeping: a complete guide for customers

    Builds depth on a topic found on your site

  • Day 12 · Article

    Common questions about payroll, answered

    Question-led content matches how people ask

3

Week 3

  • Day 15 · Article

    Case study: getting a consultancy's books up to date in 30 days

    No reviews or case studies found

  • Day 17 · Article

    Year-end accounts: a complete guide for customers

    Builds depth on a topic found on your site

  • Day 19 · Page update

    Add structured business details to the homepage

    No business structured data

4

Week 4

  • Day 22 · Article

    Switching bookkeepers: what to expect, step by step

    Explains your process to new customers

  • Day 24 · Article

    Common questions about cloud accounting setup, answered

    Question-led content matches how people ask

  • Day 26 · Article

    A beginner's guide to cloud accounting

    "cloud accounting" appears often across your site

Articles to write first

Three outlines built around your topics. Full written drafts come with the Full Authority Map.

Draft 1

How much does monthly bookkeeping cost?

Answers: “What does monthly bookkeeping cost?”

  • Typical price ranges and what's included
  • What changes the price
  • Ways to keep costs down
  • How Brightwell Bookkeeping quotes
  • Questions to ask before you commit
From /services/bookkeeping

Draft 2

Common questions about payroll, answered

Answers: “What do people usually ask about payroll?”

  • The 6–8 questions customers ask most
  • Short, direct answers to each
  • When to get professional help
  • How Brightwell Bookkeeping can help
From /services/payroll

Draft 3

Year-end accounts: a practical guide

Answers: “How do I prepare for year-end accounts?”

  • What it is, in plain language
  • Deadlines and what you need
  • How to prepare during the year
  • A real example
  • Checklist
From /services/year-end
Pages reviewed8 read in 6.4s, 2 skipped
  • /Brightwell Bookkeeping | Remote bookkeeping for small businesses210 words
  • /services/bookkeepingMonthly bookkeeping | Brightwell Bookkeeping520 words
  • /aboutAbout us | Brightwell Bookkeeping380 words
  • /services/payrollServices | Brightwell Bookkeeping140 words
  • /services/year-endServices | Brightwell Bookkeeping180 words
  • /services/cloud-setupCloud accounting setup | Brightwell Bookkeeping205 words
  • /contactContact | Brightwell Bookkeeping60 words
  • /blogBlog | Brightwell Bookkeeping300 words
  • Skipped /client-portal: Blocked by robots.txt
  • Skipped /blog/page/2: Listing page, not reviewed

Pages are read as delivered, without running JavaScript, up to 10 pages on the same site, following your robots.txt.

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This is an automated assessment of the content and structure of the pages listed above. It does not guarantee search rankings, traffic, AI citations, customers or revenue. Search engines and AI assistants use their own systems, which change over time.